Fleet Management Advisory was founded to help Australian businesses take control of their fleet performance through clear, data-driven strategy. Many organisations invest in vehicles, systems, and connected vehicle technology, yet still lack the visibility and structure needed to turn that information into meaningful operational and financial outcomes. We exist to bridge that gap — providing independent, expert advisory that sits above your existing systems and translates complex data
into practical, measurable improvements. Our approach is designed specifically for small to medium size fleets, delivering the level of insight, governance, and strategic direction typically reserved for large enterprise operations, without the overhead. At the core of Fleet Management Advisory is a commitment to turning fleets from reactive cost centres into controlled, performance-driven assets — improving efficiency, reducing risk, and driving long-term return on investment.
David Robinson is a strategic fleet specialist and the founder of Fleet Management Advisory (FMA). With deep experience across technical operations, heavy‑duty vehicles, and complex organisational environments — including senior roles at Western Power, Cummins, and the Australian Defence Force—David excels at translating high‑fidelity connected vehicle technology data into executive‑level operationaland financial outcomes.
Through his Fractional Fleet Management model, David provides small and medium size fleets with Tier‑1 fleet expertise— without the cost or overhead of a full‑time Fleet Manager. Leveraging advanced data engines such as Geotab, he identifies and eliminates “Silent Waste” hidden in fuel burn, maintenance practices, utilisation inefficiencies, and risk exposure.
As an AfMA Accredited Individual Supplier Member, David ensures all advisory frameworks align with leading industry standards and best‑practice safety governance. His work transforms fleets from reactive cost centers into data‑verified profit centers, with a strong focus on:
- Safety culture and behavioural risk reduction
- Lifecycle and TCO optimisation
- Predictive maintenance and diagnostics
- Rapid, measurable 90‑day fleet transformations
David’s mission is simple and uncompromising: empower underserved fleets with the intelligence, structure, and strategic clarity normally reserved for large enterprise operations.
